MAG x Finchittida Finch

With the launch of the Empress Collection, Finchittida Finch is pleased to announce that we have partnered with the humanitarian charity MAG (Mines Advisory Group).

SS14 Empress Collection - Finchittida Finch

MAG works all over the world helping communities that have been affected by war, they specialise in clearing UXO (unexploded ordnance) such as bombs and landmines that contaminate areas long after a conflict. The bombs make it extremely difficult for communities to carry out the most basic necessities to live such as building water supplies and even schools. But MAG’s clear-up operations are helping to change this.

MAG’s work is particularly close to our hearts because of their extensive work in Laos - the country half our family is from. The Vietnam War made Laos the most bombed country in history and millions of UXO contaminate the country.


We believe in creating a positive impact, 10% of our profits go directly to MAG’s UXO clear-up operations. This long-term partnership will help to make conflict-affected areas all over the world safe again.

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