ACCESS ALL AREAS - Finchittida finch x Urban Outfitters


As part of the Fashion Revolution movement, we are giving you a detailed look at how we make our jewels - starting with the making of our collection for Urban Outfitters, that launched last week. We're showing you everything from the printing to the laser-cutting and hand assembling, so you can see all the love and care that goes into creating your Finchittida Finch jewels.


1. PRINTASTIC



We are printastic at Finchittida Finch, we screen-print all our signature packaging ourselves at Peckham Print Studio in South London. This is a local business set up by two friends, it means a lot to us to be able to support small and local businesses.



Our Chief Design Ninja Tida specialised in screen-printing on her Textile degree, its because of her love for this traditional craft that we screen-print all our packaging (including our gift bags, tote bags and wrapping paper).


300 boxes later



We'll print our signature pattern on anything, Tida hand drew the design from elements of Lao culture - temples, sculptures, Lao textiles, and Buddhas are all hidden in the design, reflecting what our brand's about.


2. MAJOR LASER


We are pretty nifty with a laser cutter, we use it to cut and engrave all our intricate jewellery pieces.
We tightly align all the pieces so there is as little waste as possible.
 

We work with a local company called Lasercut Works in South London. We love working with the team there, they have helped us experiment with lasercutting techniques, enabling us to create our elaborate designs.


3. MADE WITH LOVE


We hand assemble all our jewels in our studio in London. We get our chains and findings from a brilliant UK manufacturer called Bluebird in West Sussex - they are one of the only remaining UK manufacturers of gold-plated chains and findings.



We carefully piece together all the intricate components of our jewellery with our trusty set of hand tools (and brightly painted nails - we love nailart at FF HQ).


Every Finchittida Finch necklace is completed with an FF tag - in either white, black or gold, depending on the colour of your jewel.



4. THE FINISHING TOUCH


The finishing touch is the packaging. We specially designed these backing cards for Urban Outfitters. Jewels ordered online come in our signature screen printed gift boxes.



One by one we attach the jewels on their specially printed backing cards


And finally the jewels are ready for you!


View the whole collection for Urban Outfitters here